Market Research

Market research provides important insights to set the right course for the future development of the industry.

Studies: Potential of caravanning in Germany Best future prospects: According to the GfK study, more than 14 million Germans can imagine a holiday in a motor caravan or caravan. Find out more
Sociodemographic Data A study by the Institute for Tourism and Recreational Research in Northern Europe shows sociodemographic data and the travel behaviour of caravanning holidaymakers. Find out more
Caravanning continues to gain in importance Market survey by a renowned German opinion research organization identifies new caravanning target groups, and shows that caravanning has gained more than 2 million new adherents. Find out more
Survey: Caravanning vacationers are happier and more environmentally conscious According to a GfK survey, holidaymakers with caravanning experience feel more satisfied compared to the rest of the population and show above-average interest in nature and sustainability. Find out more
Caravanning: The Most Affordable Way to Travel in Europe A recent study by the German Institute for Tourism Economics (dwif) reveals that caravaning offers travelers the best mix of cost savings, flexibility, and comfort. Find out more
Studies: Potential of caravanning in Germany Best future prospects: According to the GfK study, more than 14 million Germans can imagine a holiday in a motor caravan or caravan. Find out more
Sociodemographic Data A study by the Institute for Tourism and Recreational Research in Northern Europe shows sociodemographic data and the travel behaviour of caravanning holidaymakers. Find out more
Caravanning continues to gain in importance Market survey by a renowned German opinion research organization identifies new caravanning target groups, and shows that caravanning has gained more than 2 million new adherents. Find out more
Survey: Caravanning vacationers are happier and more environmentally conscious According to a GfK survey, holidaymakers with caravanning experience feel more satisfied compared to the rest of the population and show above-average interest in nature and sustainability. Find out more
Caravanning: The Most Affordable Way to Travel in Europe A recent study by the German Institute for Tourism Economics (dwif) reveals that caravaning offers travelers the best mix of cost savings, flexibility, and comfort. Find out more