Sociodemographic Data
A study by the Institute for Tourism and Recreational Research in Northern Europe shows sociodemographic data and the travel behaviour of caravanning holidaymakers.
According to the F.U.R., camping and caravan tourists as a group are ``significantly younger than the population average, and possess above-average household net income and above-average formal education.``
According to the most recent representative Caravan tourism study *) the caravan interested people are mostly between 40 and 49 years old and have more than 2,500 Euros monthly net income.
In vacation, most of them want to have fun, relax and enjoy the sun. They are also interested in easy sports – as well as in natural attractions and vacation acquaintances.
*) The early 2010 study of N.I.T. (Institute for Tourism and Recreational Research in Northern Europe, Kiel), commissioned by the CIVD, interviewed 7,660 persons about their travel behavior, their motives, preferences, and interests for the future.
Caravaning by age group
| wdt_ID | Age | Population in % | Caravan Owners in % | Motorcaravan Owners in % | Rental Interest Caravan in % | Rental Interest Motorcaravan in % |
|---|---|---|---|---|---|---|
| 1 | 14-29 years | 20 | 15 | 15 | 32 | 29 |
| 2 | 30-39 years | 17 | 14 | 17 | 24 | 25 |
| 3 | 40-49 years | 18 | 27 | 23 | 20 | 24 |
| 6 | 50-59 years | 14 | 20 | 24 | 14 | 12 |
| 7 | 60+ | 31 | 25 | 22 | 11 | 11 |
| 8 | Ø age | 47,5 years | 47,4 years | 47,3 years | 38,4 years | 39,2 years |
Source: N.I.T.
Caravaning by household net income
| wdt_ID | Household Net Income | Population in % | Caravan Owners in % | Motorcaravan Owners in % | Rental Interest Caravan in % | Rental Interest Motorcaravan in % |
|---|---|---|---|---|---|---|
| 1 | Up to € 1.499 | 30 | 21 | 15 | 26 | 23 |
| 2 | € 1.500 - 2.499 | 42 | 41 | 45 | 45 | 39 |
| 3 | € 2.500 - 3.499 | 19 | 27 | 28 | 20 | 25 |
| 4 | € 3.500 + | 10 | 11 | 12 | 9 | 13 |
Source: N.I.T.
Caravaning by school education
| wdt_ID | School-leaving Qualification | Population in % | Caravan Owners in % | Motorcaravan Owners in % | Rental Interest Caravan in % | Rental Interest Motorcaravan in % |
|---|---|---|---|---|---|---|
| 1 | Lower secondary leaving certificate | 48 | 52 | 46 | 39 | 35 |
| 2 | Secondary school leaving certificate | 35 | 33 | 32 | 43 | 42 |
| 3 | Higher school certificate | 17 | 15 | 22 | 18 | 23 |
Source: N.I.T.