Department Marketing & PR
The association's marketing company initiates numerous marketing and PR measures to increase the awareness of caravanning as a holiday form.
Since the 1990s, the CIVD has been working successfully to continuously improve the public image of caravanning as a form of vacation and is now ensuring that this positive perception reaches the general public.
Caravaning Informations GmbH (CIG), a subsidiary of the association, initiates numerous attention-grabbing and high-reach advertising and PR measures to attract the customers of tomorrow.
In doing so, it plays the entire range of modern marketing communication and, in addition to the consumer portal caravaning.info, social media presences (Instagram and Facebook) and high-quality print products, also implements promotional and trade fair appearances as well as various cooperations with target group-relevant companies and brands from outside the industry.
At the heart of the image-promoting measures is the multi-award-winning cross-media image campaign, which was recently awarded the German Prize for Online Communication in the Leisure and Tourism category in 2024.
Television advertising presents the quintessence of caravanning vacation: The opportunity to organize your leisure time independently and according to your own wishes is what makes this type of vacation so attractive. The advertisement shows authentic scenes with a real family and two real couples who experience unforgettable moments in an impressive vacation with a caravan or motor caravan.
Contact Marketing & PR
Marc Dreckmeier
Director Marketing & PR
E-Mail: presse@civd.de
Franziska Gatterdam
Marketing & PR
E-Mail: info@civd.de
Jonathan Kuhn
Manager Marketing & PR
E-Mail: presse@civd.de
Melanie Keller
Manager Marketing
E-Mail: info@civd.de
Alexandra Groth
Manager Marketing
E-Mail: info@civd.de
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