Studies: Potential of caravanning in Germany

A study by Germany’s largest market research organization, GfK, highlights the enormous market potential of leisure-vehicle holidaying. In the representative survey, nearly a quarter of the respondents (22 percent) stated that they can imagine going on holiday at some point during the next five years in a caravan or motor caravan. If this figure is extrapolated to the aggregate German (online) population, it works out to some 14.2 million German citizens. The study also shows that leisure-vehicle holidaying appeals in particular to people between the age of 23 and 37, and to individuals with above-average incomes.

A growing number of Germans are falling under the spell of caravanning – a trend reflected by the fact that sales of new caravans and motor caravans have been rising for a number of years now. A study issued by GfK, the largest German market research organization, reveals how great the growth potential is likely to be for leisure-vehicle holidaying in the coming years. According to GfK, some 14.2 million Germans over the age of 18 can imagine going on holiday in a leisure vehicle at some point in the next five years – a figure that represents nearly 25 percent of German adults. What’s more, the study also found that in the coming year alone, 5.3 million Germans are considering going on holiday in a caravan or motor caravan.

Millennials are particularly attracted to leisure-vehicle holidaying

According to the GfK study, millennials are particularly interested in setting out, during their holiday, in a caravan or motor caravan. Thus according to the study, 23 percent of Germans who are considering the possibility of undertaking a leisure-vehicle holiday at some point in the next five years are between the ages of 25 and 34 – and the vast majority of these individuals are under the age of 45.

Majority of Germans interested in leisure-vehicle holidaying are relatively well off

Another interesting finding of the GfK study is the correlation between income level and interest in leisure-vehicle holidaying. According to the study, 38 percent of individuals who are considering the possibility of embarking on a caravanning holiday have a net monthly household income amounting to more than three thousand euros. The study also found that 25 percent of households who find the prospect of leisure-vehicle holidaying appealing have a monthly income ranging from two to three thousand euros.

 

Appeal of caravanning lies in independence, flexibility and closeness to nature

When caravanning fans were asked to explain this inclination, the responses were resoundingly clear. Some 72 percent indicated that leisure-vehicle holidaying meets their need to carve out their own itinerary and be independent. 71 percent of the respondents said that they wished to be close to nature, and 70 percent opined that caravanning would enable them to be flexible and spontaneous while on holiday.

Germany, France and The Netherlands: most popular caravanning destinations

The GfK study also determined the most popular caravanning destinations in Europe. Leading the pack is Germany, with 85 percent of the study respondents indicating that they would prefer to remain within the confines of their homeland during their caravanning holiday. 58 percent of the caravanning fans expressed a preference for France as a destination, while 58, 57 and 56 percent indicated that during their leisure-vehicle holiday, they would like to head, respectively, for The Netherlands, Denmark and Italy.

Most recently, the study “Economic Factor Camping and Motor Caravan Tourism in Germany” (Wirtschaftsfaktor Camping- und Reisemobiltourismus in Deutschland – dwif) in cooperation with the German Economic Institute for Tourism (Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr e.V.) was conducted and published. The results of the extensive study can be viewed below.

Export dictionary

With an annual goods value of 1.6 billion euros (2017) leisure vehicles, exports are one of the most important sales guarantees for the German caravanning industry. The market study entitled “Export Countries Dictionary”, headed by the Export Resort, deals with the sales and economic situation as well as important technical and legal framework conditions of relevant caravanning export markets. Referring to the publication requires CIVD membership.